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Marketing and Business Management

The marketing and business management program offers a well-rounded education for those seeking an entry level position in the business field. Technical courses provide an excellent core business foundation while the General Education classes reinforce knowledge needed to achieve success. The intent of this program is to provide the graduate with a strong background in management, marketing, customer service, accounting, and computer applications. In the course of their studies, students will learn important marketing concepts including internet and social media and marketing research. Marketing and business management majors participate in an externship or capstone project during their final quarters of study. This experience provides an opportunity to gain valuable field experience.

Marketing and Business Management graduates will be qualified for positions in sales and management in retail, outside sales, and industrial sales. Additionally, graduates are prepared for positions in product planning, marketing research, advertising, direct marketing, and sales promotion.

 

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What can OBC do for you?






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Career Pathways

OBC’s Concentration in Marketing and Sales can help you prepare for a wide range of employment opportunities in the marketing field, such as:
  • Advertising
  • Direct Marketing
  • Public Relations
  • Sales Representative
  • Product Planning

Recommend Qualities

To excel in our marketing and sales program, we recommend students have the following qualities:

  • Creativity
  • Highly level of motivation
  • Flexibility
  • Ability to work under deadlines

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Marketing and Business Management is offered at:

Sheffield Village (Main Campus)
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