Business Administration Concentration in Marketing & Sales | Ohio Business College

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Business Administration Concentration in Marketing & Sales

In today’s business world, specialization is becoming more and more prevalent. A well-rounded business education is important, of course, but in order to stand out from other potential employees, something extra is needed.

With an associate degree in business administration with a concentration in marketing and sales from Ohio Business College, you can set yourself apart in a crowded business world.

With businesses competing more than ever for customers, marketing and sales specialists are becoming increasingly important to conduct market research, identify and satisfy needs, develop and promote products, and generate sales. The Marketing & Sales concentration at OBC combines our top-rated Business Administration degree with specialized skills and strategies that are unique to the marketing world.

Career Growth

According to the O*Net Online, employment of advertising, promotions, and marketing managers is projected to grow 10% from 2016 to 2026, faster than the average for all occupations, with an 8% increase in Ohio.*

Training and Curriculum

Marketing and sales degree students will study:


  • Market research and analysis
  • Integrated marketing communication, including social media and digital marketing
  • Professional selling and sales management
  • Small business management
  • Human resource management
  • Accounting
  • Principles of management and economics
  • And much more!
All Business Administration majors participate in an externship during their final quarters of study. This experience provides students the opportunity to gain real-world, hands-on career insights and experience from established marketing and sales professionals.

Career Pathways

OBC’s Concentration in Marketing and Sales can help you prepare for a wide range of employment opportunities in the marketing field, such as:

  • Advertising
  • Direct Marketing
  • Public Relations
  • Sales Representative
  • Product Planning

Recommended Qualities

To excel in our marketing and sales program, we recommend students have the following qualities:

  • Creativity
  • High level of motivation
  • Flexibility
  • Ability to work under deadlines
Sheffield Village (Main Campus)

5095 Waterford Dr, Sheffield Village, OH 44035

Going to college in Lorain County is easy and affordable. Let our friendly and helpful admissions staff walk you through the process as you discover all that OBC has to offer. The flexibility and accessibility of associate degree and diploma training in Sheffield Village is what makes Ohio Business College different. Located within easy commuting distance of Elyria, Lorain, Vermilion, Amherst, and Avon, going to college in Lorain County is convenient, too. The Sheffield Village campus of Ohio Business College is the perfect opportunity for ambitious students to get the training they need for a new career while still living and working in the local community.

About OBC

At Ohio Business College, we measure success by the accomplishments of our students. Our faculty and staff foster a learning environment that builds confidence, pride, and respect. We enrich students’ lives by providing progressive career training, along with the critical thinking skills necessary to be successful in various high demand professions within our communities.

Ohio Business College
Sheffield Village (Main Campus)

5095 Waterford Drive
Sheffield Village, Ohio 44035

Ohio Business College
Sandusky (Branch Campus)

5202 Timber Commons Drive
Sandusky, Ohio 44870

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