Business Administration: Marketing & Sales
In today’s business world, specialization is becoming more and more prevalent. A well-rounded business education is important, of course, but in order to stand out from other potential employees, something extra is needed.
With an associate degree in business administration with a concentration in marketing and sales from Ohio Business College, you can set yourself apart in a crowded business world.
With businesses competing more than ever for customers, marketing and sales specialists are becoming increasingly important to conduct market research, identify and satisfy needs, develop and promote products, and generate sales. The Marketing & Sales concentration at OBC combines our top-rated Business Administration degree with specialized skills and strategies that are unique to the marketing world.
Marketing and sales degree students will study:
- Market research and analysis
- Integrated marketing communication, including social media and digital marketing
- Professional selling and sales management
- Small business management
- Human resource management
- Principles of management and economics
- And much more!
All Business Administration majors participate in an externship during their final quarters of study. This experience provides students the opportunity to gain real-world, hands-on career insights and experience from established marketing and sales professionals.
Take your next professional steps by filling out the form at the top of this page. An OBC representative will be in touch with you shortly.
Career PathwaysOBC’s Concentration in Marketing and Sales can help you prepare for a wide range of employment opportunities in the marketing field, such as:
- Direct Marketing
- Public Relations
- Sales Representative
- Product Planning
To excel in our marketing and sales program, we recommend students have the following qualities:
- Highly level of motivation
- Ability to work under deadlines